ABOUT
This project was a brief I found on instagram called @letsbrief. The prompt stated all of the requirements that I must reach for the client. The requirements include a primary logo, store design, packaging design, & anything else you can think of!
My Process
I started by sketching & then building the logo in illustrator. Then I went through a long process of deciding my color scheme. Ultimately, I decided on a combination of earthy colors that I felt suited the project best. After that, I went font searching and landed on a font family that I thought matched the organic look I was going for. I proceeded to make a playful pattern and lay out each segment how I saw fit. I also created mockups for different packaging options for the plants and made a simple sign for their storefront. Outside of the requirements, I wanted to include variations of the logo, color pallet, typography & a brand pattern. Overall, this was a very fun project and I'm happy with how it turned out.
